People are isolated. They’re craving the back and forth, the personal connection. The only medium that allows for two-way, meaningful interactions are phones.
Of course, this isn't an either/or decision, but phones are stealing the spotlight back from the always popular digital, TV, and direct mail. Campaigns are seeing mixed results by using these typically productive outlets as ways to reach voters. Why? Well, for one, people are experiencing the crisis in many different ways and it’s difficult to craft a message with one-way forms of communications in a way that resonates with all voters.
With phones, your message is nuanced and particularized in a way the other tools just are not capable of.
If you’re looking at an early June primary, your election will take place on schedule, and it’s coming up quick. Some voters may be casting their mail-in ballots right now!
Candidates who figure out how to have real, two-way conversations with voters are going to have a major advantage over those who just blast their information in your face.
Now is the time for a more in-depth phones strategy. We can help.